AD ......... Emily Hoppie
CW ········· Callie Copeland

















IDEA: People are more likely to use a reusable bag when it fits their style.

EXECUTION: Make ads out of BAGGU’s signature nylon fabric.

Slowly chunks of fabric will start to go missing, revealing a hidden message below.

In the end, people when be able to read the full message and it will be revealed - BAGGU has been taking the fabric to make a limited edited collection of reusable bags.

TAGLINE: Recycling is in
2017 — Frogtown, Los Angeles
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