INSIGHT: Women are 23% more prone to using tentative language than men.

(i.e. “I’m sorry...”, “I was wondering if...”, “Let me know if that amkes sense...”, “Is it possible if...”)


THE IDEA: 

This Women’s History Month, we’ll take a stance against tentative language through the creation of a first of its kind keyboard that empowers women’s speech and a film highlighting the impact of tentative language.

LAUNCH

THE KEYBOARD

On International Women’s Day, we’ll launch a digital keyboard extension that the female employees at Travelers and members of the SHE Travels LinkedIn group can install on Outlook and Microsoft Teams, giving them access to different autofill suggestions that help them limit the use of tentative language in the workplace.

The digital keyboard can either be one that the team develops internally or in partnership with Grammarly, an AI chrome extension that reviews spelling, grammar, punctuation, and clarity when typing on your favorite online sites.

Once we give the women at Travelers access to the keyboard, we’ll encourage them to share it with their broader networks on LinkedIn, empowering other women to use the keyboard as a workplace tool.

In addition to creating the keyboard, we’ll launch a film featuring female employees at Travelers. Through the use of animated supers, we’ll visualize how many times we unknowingly revert to using tentative language with suggestive text replacements.


The film will end with a statistic showing the drawbacks of using tentative language, leading women to a LinkedIn video course

led by female executives at Travelers on tackling tentative language.