INSIGHT:  Glasses are more than an accessory, they become part of your identity.

EYE-DENTITY: As much as glasses are seen as an accessory and a trivial aspect of a person's look, they are so much more than that. In fact, glasses can quickly become part of your identity. Not only do glasses speak to who you are as a consumer, but they reflect who you are as a person.

This campaign is about more than just looks; it's about recognizing the impact of glasses, but seeing further than that to see yourself and the world more clearly.